Banish Brass forever with THE PERFECT BLONDE purple toning regimen from the brand that knows color! Utilizing a special dye to beautifully tone hair with no sulfates, cleanses and softens and brightens blonde hair like never before. Perfect your blonde and kick brass every time you shampoo. 

Purple Toning Sulfate-Free Shampoo

Eliminate brass and tone blondes while adding strength, shine and elasticity back into the hair with added keratin, wheat and silk amino acids.

Duel ultra-violet dye system purifies and neutralizes unwanted yellow tones. Optical brighteners perfect and enhance blonde radiance. Sulfate-free formula gently cleanses (one of the few available sulfate-free blonde shampoos)

Purple Toning Sulfate-Free Conditioner

Eliminate brass and tone blondes while adding strength, shine and elasticity back into the hair with added keratin, wheat and silk amino acids.

Dual ultra-violet dye system purifies and neutralizes unwanted yellow tones. Optical brighteners protect and enhance blonde radiance Infuse strength, add shine and moisturize dry strands to reveal your best blonde yet!

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