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Event Coverage: Color Whiz 2



Held at the Swissotel, The Stamford Hotel, the Color Whiz 2 event garnered a full-house attendance on 22 August 2019, from various salon across Singapore.



PRAVANA Artistic Educators, Marcie and Stacy Brown took the stage to share with the audience, an in-depth explanation on the new products released by PRAVANA. From color selection, how to read labels to the right way of mixing products - they got everything covered!


The three new PRAVANA launches:


  1. PURE LIGHT Ultra Lightener has been proven to be able to lift the colour of the hair up to 9 levels while increasing shine and softness.

  2. ChromaSilk Violet Arsenal can be used on their own or intermixed with other ChromaSilk permanent shades to enhance colours, balance formulas and neutralise residual warmth.

  3. ChromaSilk VIVIDS Everlasting can be used on its own or with any ChromaSilk permanent Creme hair colour for creative options.



As they deliver the presentation, the models entered the hall, and piqued everyone’s interest, with their fully-styled and colored hair. These models had their hair fully done prior to the event, to show audience the color payoff.



To further engage audience, two models had their hair pre-done halfway so that it could be fully completed through the live demonstration on stage. This was to show audience the process and capability of the products, through the results attained, in real time.



Audience got the chance to have a closer look and many sneaked in to get their queries answered by the educators.



As the colors processed fully and queries were answered, it marks the end of the event. We managed to get everyone in the full group shots.



What a crowd! We would like to thank everyone for sparing their Thursday to attend the event and making it a success! Not forgetting, the Artistic Educators themselves for all the hard work the past few days counting to the big day!


Hope to see everyone for Color Whiz 3!


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